our partners

Corporate Partners

Through partnerships with exceptional public, private and humanitarian organizations and the support of forward-thinking foundations, Free The Children and We Day programs are empowering young people around the world with the support, resources and inspiration they need to become lifelong world-changers.

We are grateful for support from the following partners and supporters:


Change-Makers represent a diverse range of companies that are dedicated to empowering youth to change the world. These partners’ multi-year commitments represent a significant investment in creating change. Their unparalleled contributions have allowed Free The Children, We Day and We Schools to expand our reach both at home and overseas—enabling us to fulfill our mission of freedom for all young people to achieve their fullest potential.

girls with goats


The Allstate Corporation is one of the largest personal lines insurers in the United States and is passionate about promoting “the good” within our communities, within our classrooms, and within ourselves. In order to continue this commitment to bringing out the good both locally and globally, The Allstate Foundation has teamed up with Free The Children and We Day as a National Co-Title Sponsor of We Day and We Schools, bringing amazing experiences like We Day California, Seattle, Minnesota and Illinois to tens of thousands of youth; as well as bringing We Schools service-learning program to youth and educators across the United States. This is one of We Day’s largest partnerships and the organization is absolutely thrilled to welcome The Allstate Foundation to our family of valued stakeholders. The Allstate Foundation’s significant support will enable Free The Children and We Day to continue to create an impact and empower youth across the world to become positive social change-makers.

Learn more about the partnership between Free The Children, We Day and Allstate Foundation. click here


Cineplex Entertainment is one of Canada’s leading entertainment companies and the country’s largest motion picture exhibitor. Free The Children and Cineplex are working together to empower young Canadians to make a positive difference in their local communities and around the world. Through Cineplex’s generosity, they will inspire and provide tangible skills to Canadian youth, so that they are empowered through We Schools to create social change and make a difference in the lives of others. Cineplex is excited to work with today’s generation of change-makers.


Ford Motor Company of Canada Limited, Canada’s longest-established automaker, has partnered with Free The Children and We Day as our National Automotive Partner. Committing to Go Further and drive the partnership through a number of programs, Ford of Canada is sponsoring We Day in all national cities; delivering a series of millennial summits known as Drivers of Change Workshops; acting as the official Co-Title Sponsor of the We Create Change Tour, Spencer West’s cross-country initiative in 2014; and rallying their Dealers to raise donations in support of local food banks through We Scare Hunger, a We Schools action campaign. In addition, Ford of Canada offered Canadian schools the opportunity to partner with a local Dealer and co-host an enhanced Drive 4UR Community event in Spring 2015, making a donation to an organization of the school’s choosing for each test drive completed at one of these events. Ford of Canada’s unique partnership with Free The Children, We Day and We Schools generously supports and enhances the organization’s domestic programming, helping to empower the lives of youth across the nation.


PotashCorp, a Canadian company that plays an important role in global food production, is a longstanding champion for global agriculture and food security and has partnered with Free The Children to develop and support the organization’s agriculture and food security pillar of its Adopt a Village development model. As the world’s largest producer of crop nutrients, PotashCorp makes the food needs of people in Canada and around the world a priority. The company has a long history of working with farmers around the world to increase food production in a responsible and practical manner.


As one of Canada’s largest banks, RBC is committed to providing the foundation, resources and guidance to help kids believe in themselves, become leaders and be inspired to take action to make the world a better place. Since 2012, RBC has been a National Co-Title Sponsor of We Day and a National Premier Partner of We Schools, reinforcing their position as a leading corporate citizen committed to empowering and enabling youth to become local and global agents of change. Through RBC’s focused support of programs like We Create Change, We Act Financial Literacy curriculum resources and their own employee engagement efforts with We Day events from coast to coast, RBC brings their commitment to life and helps kids from across Canada create the change they want to see in the world. Find out more about RBC and Free The Children’s partnership here


Guided by their philosophy—we give where we live—TELUS is committed to making a meaningful difference in communities across Canada by ensuring that youth today are inspired to create positive change. TELUS has supported We Day since the inaugural event in 2007, engaging hundreds of thousands of youth at the event and online. In 2012, TELUS expanded their support of We Day and became a National Co-Title Sponsor, helping bring the event across Canada. In 2013, TELUS, Free The Children and We Day initiated the Give Where You Live Speaking Tour, which educates, encourages and empowers young Canadians to become leaders in their communities. The program engages youth in philanthropy and teaches that one’s own time and talents are often the most powerful and rewarding gift we can give. Recently, TELUS and Free The Children launched the We365 app, allowing TELUS to inspire young people to give back through the power of technology. We365 helps youth change the world, every day. By exploring causes, recording volunteer hours and taking daily challenges, youth can make a real impact in their communities.


As one of the world’s largest producers of consumer goods, Unilever is committed to building a sustainable future. Since its inception, Unilever has been dedicated to creating change on a global scale, encouraging people to adopt a more environmentally-friendly lifestyle. In 2014, Unilever joined We Day as a co-title sponsor of the inaugural We Day California and has since expanded their support of We Day and We Schools, becoming our first-ever North American partner. Unilever Project Sunlight is helping us inspire youth across Canada and the United States. Their generosity enables We Day and We Schools to help youth become empowered to create positive social change in their local communities.


Our Visionary Partners demonstrate a true commitment to community development and youth empowerment in a multitude of ways. Their strong leadership helps drive positive change, empowering people and transforming lives the world over.



B. is a brand-new brand of toys from family-run, Montreal-based manufacturer Battat, Inc., that believes all children of the world deserve a chance at childhood. How perfect that a toy bought for a child on this end of the planet can help a child far away, who by mere stroke of fate is substantially less fortunate. Free The Children’s model of empowering children to help other children parallels B.’s beliefs completely––that children are powerful beyond measure, that all their voices should be heard. To that end, Free The Children receives a portion of sales from every B. toy purchased.


Boeing is the leading manufacturer of commercial jetliners and defense, space and security systems with a local presence and global vision. As the world’s largest aerospace company, Boeing is committed to building better communities worldwide. Through sponsoring We Day and We Schools in the US, Boeing has partnered with Free The Children in supporting youth in innovating lasting change around the world. Boeing is committed to propelling STEM education as a priority for today’s education system, engaging youth in engineering strategies to solve world issues.

Bremer Bank

Free The Children and Bremer Bank are thrilled to have embarked on a two-year partnership committed to removing barriers to education in developing countries around the world. Through the generous support of Bremer Bank, Free The Children brought We Day to Minnesota for the first time, inspiring thousands of youth to become both local and international change-makers. As the very first Title sponsor of the We Create Change campaign in Minnesota, Bremer Bank has helped Free The Children increase awareness about issues related to education and provide the foundation, resources and guidance that have empowered Minnesota youth to take action.

Change Heroes

Change Heroes is an online fundraising platform that is challenging the way we approach fundraising, making it simpler, more accessible, social and fun. The platform is built around a simple formula: if one person can get 33 friends to donate $3.33 for 3 months, that amounts to $10,000 in support of Free The Children—enough to fully fund major projects in Free The Children’s Adopt a Village partner communities, including the construction of a new school, well or library. Find out more about the partnership between Change Heroes and Free The Children here.


fun. The virtual world of Club Penguin contains no third-party advertising and is free to use and enjoy, however a subscription membership provides access to additional features. Club Penguin works hard to foster a culture of giving, and part of the proceeds from each membership purchase supports efforts to improve the lives of children and families around the world.

mtv ctv

MTV and CTV are the Official Broadcast Partners of We Day in Canada. MTV’s continued partnership with We Day reinforces its unique mandate to tell the stories of young amazing lives from a distinctly Canadian perspective, and represents CTV’s commitment to socially relevant programming fostering change. MTV and CTV are divisions of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s premier multimedia company.


Free The Children and DocuSign have teamed up for an exciting three-year partnership. In our ongoing effort to minimize our carbon footprint and maintain (and desire to reduce) our 10% administrative rate, Free The Children will be replacing a number of manual, paper based-methods of business transactions with DocuSign’s e-Signature solution. This unique partnership with DocuSign will empower Free The Children to streamline and expedite the signing process; decrease contract cycle times; provide partners with a safe, secure and auditable platform for e-Signature use; reduce administrative costs associated with express shipping of important documents; reduce paper and energy consumption and verify volunteer hours on We365. Using DocuSign also saves time, allowing Free The Children to focus on its core mission.

Inverstors Group

Investors Group takes its responsibilities as a corporate citizen to heart. As a founding member of Imagine Canada and as one of Imagine’s “Caring Companies”, the efforts of Investors Group consultants, employees and retirees in supporting volunteerism exhibits their strong corporate culture of caring for communities across Canada. Since August 2007, Investors Group has supported the Canadian Take Action Leadership Academies and speaking tours reaching thousands of youth across Canada.


KPMG in Canada provides audit, tax, and advisory services and is a member firm of KPMG International. As part of KPMG’s Community Leader Strategy, KPMG has entered a four-year partnership to contribute their skills to help Free The Children advance and support the first three Millennium Development Goals, as well as support youth engagement in local communities. Through Free The Children and We Day programs, employees are able to engage their children in social issues and learn how to make a difference in their communities. And through Me to We Volunteer Trips, employees have the opportunity to participate in international volunteer activities in Free The Children partner communities.

the keg

The Keg Steakhouse + Bar has been a proud sponsor since the first We Day in 2007. David Aisenstat, President and CEO of The Keg, generously offers his time to the organization and played a vital role in bringing We Day to the greater Vancouver area. He has also served as the Co-Chair of We Day Toronto for a number of years. The Keg graciously hosts receptions for the speakers and performers who take the stage at We Day. Keg staff members also volunteer at We Days across Canada. Free The Children is also supported by The Keg Spirit Foundation, which concentrates on supporting charities that focus on the development of children and youth with a specific goal of recognizing organizations that mirror the mentorship that The Keg has provided to so many young people since 1971. To date, The Keg Spirit Foundation has raised more than $7 million for over 300 charities across North America. The Keg Spirit Foundation proudly supports the work of Free The Children, We Day and We Schools in a variety of ways, including the support of curriculum development, the We Schools Educators’ Resource Guide, and helping fund Adopt a Village international development programming in a partner community in Kenya.

Me to We

Me to We is an innovative social enterprise that empowers people to make better choices for a better world. Every product sold makes a tangible, life-changing impact in a developing community overseas, from school supplies to clean water and medical care. Me to We supports Free The Children’s holistic and sustainable international development model that works to remove barriers to education and to empower communities overseas to break the cycle of poverty. Read more about Me to We’s support and the relationship with Free The Children.


Microsoft is focused on creating opportunities for youth. Microsoft YouthSpark is a companywide initiative to create opportunities for 300 million youth around the world over the next three years. Microsoft YouthSpark empowers youth to imagine and realize their full potential by connecting them with greater opportunities for education, employment and entrepreneurship, helping them to create a real impact for a better tomorrow. Find out more here and follow us on Twitter at @msftcitizenship.

Our Generation

Our Generation, another brand from family-run, Montreal-based Battat, is a whole lot bigger than its 18″ dolls. Our Generation is girls growing up together and creating the narrative of their own, extraordinary generation. It’s characters who become best friends and role models. It’s eco-friendly packaging for a generation that wouldn’t accept anything less. It’s OG girls helping those who are less fortunate because they want to and they know they can. In the spirit of this generation of girls who are here to change the world (and are doing it already), every Our Generation doll purchased gives a portion of its sales to Free The Children’s Power of a Girl Initiative. This is Our Generation. This is our story.

Goverment of Ontario

The Government of Ontario is Ontarians’ link to their provincial ministries and agencies. With a Ministry of Education that is committed to providing Ontario students with the best publicly funded education in the world, the ministry seeks to energize Ontario’s publicly funded education system through stronger partnerships. Through high levels of achievement and engagement, students will develop the skills, gain the knowledge and opportunities to attain their potential, to pursue lifelong learning, and to contribute to a prosperous, cohesive society. The Government of Ontario is a valued partner of Free The Children in both the successful implementation of We Day as well as in engagement of schools through the We Schools program.

Otto Bremer Foundation

The Otto Bremer Foundation is a longstanding champion of helping to build healthy, vibrant communities—communities where basic needs are met, mutual regard is prized and opportunities for economic, civic and social participation are within everyone’s reach. As the Co-Title sponsor of We Schools in Minnesota, the Otto Bremer Foundation provides thousands of students and educators with access to free We Schools campaign materials, staff resources, outreach speeches, educator development sessions and much more.

Peter Golgan foundation

The Peter Gilgan Foundation is a charitable family organization based in Toronto. Established by Peter Gilgan, the founder and CEO of Mattamy Homes, the foundation is committed to creating meaningful and lasting change for families around the world. Their partnership with Free The Children was solidified after the Gilgans took a life-changing family trip to Kenya where they had the opportunity to visit a partner community that they had supported. Their involvement with Free The Children is their first venture into international development and their support has allowed us to achieve tremendous heights as we expand our partnership with the Maasai people into Tanzania’s Arusha region. Without the Peter Gilgan Foundation, a trusted friend and founding partner, none of this would be possible. We are profoundly grateful to them for their visionary commitment to our work.

JM Smucker

The J.M Smucker Company is committed to doing the right thing beyond the workplace, extending this into the communities where they live and work. Their purpose is to bring families together to share memorable meals and moments, and what better way to do this then over baking. Robin Hood® and Free The Children have teamed up to encourage families across Canada to hold bake sales to raise money for a good cause. The money raised at these bake sales supports Free The Children’s development programming around the world. Robin Hood and Free The Children believe that “Together, we can bake a difference!”

Staples Canada

Staples Canada with Free The Children and Me to We are passionate about helping to fulfill the dream of education for students in every corner of the world. Together, our organizations have teamed up to make it easier for teachers in Canada to encourage change by empowering students to take global action. Every product purchased from Me to We and Staples’ line of eco-friendly school supplies contributes to breaking down barriers to education overseas. Purchases support the provision of notebooks, pencils, clean water and health care to children in Free The Children partner communities.


Sobeys, Free The Children and We Day— through its We Schools program—have established an important partnership to improve the way in which Canadian youth choose to eat and act. By equipping young people with food skills and nutrition literacy, the Better Food Fund will empower students to make healthy choices, gain essential food and cooking skills and channel their healthy energy towards creating positive local and global change. The program serves to educate young people about how making smart food choices can set them up for lifelong health and well-being.​

Skoll Foundation

The Skoll Foundation drives large-scale change by investing in, connecting and celebrating social entrepreneurs and other innovators dedicated to solving the world’s most pressing problems. The Skoll Foundation invests in social entrepreneurs through the Skoll Awards for Social Entrepreneurship, a three-year award supporting the continuation, replication or extension of programs that have proved successful in addressing a broad array of critical social issues. Since receiving the Skoll Award for Social Entrepreneurship in 2007, Free The Children has been able to expand our organizational presence in the United States.

Unstoppable Foundation

The Unstoppable Foundation is a nonprofit organization committed to bringing education and sustainability to people in developing nations. They inspire and empower individuals and groups to give and raise money to fund projects consistent with their mission. They then work with in-country partners with proven track records to implement the projects. The Unstoppable Foundation has been a supporter of Free The Children since 2008, helping to build over 53 school rooms in Kenya and sending hundreds of children to school every day.

Virgin Atlantic

Virgin Atlantic’s active sustainability program, “Change is in the Air” focuses on both environmental and social justice issues. Virgin Atlantic is passionate about supporting sustainable community development in the communities to which they fly and is extremely proud to be working with Free The Children to support long-term sustainable change in their destinations. This partnership not only creates tangible change in international communities, but also allows Virgin Atlantic staff and passengers to learn more about major global challenges.


As the largest drug retailing chain in the U.S., Walgreens champions everyone’s right to be happy and healthy. Through a three-year partnership sponsoring We Day and We Schools, Walgreens is inspiring youth to champion happiness and health for themselves and for their communities. Check out the We Are Love, a We Schools action campaign, to find out how Walgreens is advocating for youth to demonstrate gratitude in their schools and households. The campaign motivates youth to display acts of appreciation for their peers, teachers, families and themselves.


As Canada’s most-preferred airline, WestJet is powered by an award-winning culture of care. Together, through the WestJet Cares for Kids program, WestJet provides Free The Children with the gift of flight to fly students from rural communities to We Days across Canada. This partnership is inspiring world-changing youth by enabling them to experience the annual youth empowerment event and undergo customized leadership training with like-minded individuals. WestJet’s incredible commitment to Free The Children and We Day is actively inspiring thousands of local students to get involved in taking global action and join a movement of young people dedicated to changing the world.


By tapping into their teams’ creativity, enthusiasm and spirit, Free The Children Champions find unique and exciting ways to give back both locally and overseas. We recognize the incredible efforts of these groups to join us in our mission to empower youth and transform communities around the world.



Ambassadors of Free The Children and We Day dedicate their efforts to sharing our message of youth empowerment across many networks. They are pivotal partners in our mission and we are proud to have them as part of the Free The Children and We Day family.


  • Boardwalk Rental Communities
  • BC Hydro
  • Capilano University
  • Johnson Waste Management
  • The Lord Elgin
  • Luce Bertrand
  • Maddie’s Wish Project
  • Manitoba Public Insurance
  • Maple Leaf Sports and Entertainment
  • The One
  • The Shyam Kaushal Charitable Foundation
  • Silver Jeans Co.
  • University of Manitoba
  • Whistler Water
  • WPO


  • 99.9 BOB FM
  • 101.3 The BOUNCE
  • 101.5 KooL FM
  • 103.1 Virgin Radio
  • 103.5 QM/FM
  • 103.5 KISS FM
  • 104.5 CHUM FM
  • 105.3 KOOL FM
  • 106 KMEL
  • 106.1 KISS FM
  • 107.5 WGCI
  • 95.7 KJR
  • 99.9 Virgin Radio
  • ABC7
  • AOL
  • The Beat 94.5 FM
  • Bell Media
  • Big 95.5
  • C95
  • C100 FM
  • Calgary Herald
  • Canadian Living
  • Chicago Tribune
  • The Chronicle Herald
  • CTV
  • The Globe and Mail
  • iHeart Media
  • KDWB 101.3
  • KFUN 99.5 FM
  • Kinetic
  • KJR 950 AM
  • KTVU Fox 2
  • KUBE 93 FM
  • Kurtis Productions
  • Majic 100.3 FM
  • Metro News
  • Mpls. St. Paul Magazine
  • MTV
  • Newstalk 1010
  • Ottawa Citizen
  • OWL Magazine
  • Participant Media
  • Pattison Onestop
  • Q13 FOX
  • San Francisco Chronicle
  • The Seattle Times
  • The StarPhoenix
  • The Vancouver Sun
  • TES
  • Virgin Radio 96
  • Waterloo Region Record
  • WiLD 94.9
  • Winnipeg Free Press


Friends of Free The Children and We Day demonstrate that everyone can help make a difference. We are very grateful to the following groups for their generosity and support.


  • Atlantica
  • Ariad Custom Communications
  • B-Zone
  • Boston Pizza – Winnipeg
  • CAA
  • Cambrian Credit Union
  • Chad Family
  • Cisco Systems
  • Comfort Suites
  • Compassionate Eye Foundation
  • Connecting with Kenya
  • Dairy Farmers of Manitoba
  • David Baum and Associates
  • Delta Barrington & Delta Halifax
  • Delta Bessborough
  • Delta Bow Valley
  • Devcore Group
  • eBay
  • ECHOage Educators Financial Group
  • Eric Walters (Peter Madnis School)
  • Fairmont Palliser
  • Felesky Family
  • Freshii
  • Friends of Iqbal
  • Gail Asper Family Foundation
  • Gerry & Barb Price Family Foundation
  • Gordon Family
  • GreatEscape Foundation
  • Grouse Mountain
  • Holiday Inn
  • HUB International
  • iQmetrix
  • Jamin Wilson Fund
  • JeffreyM Consulting
  • Jim Gray
  • Jugo Juice
  • Lafarge
  • Le Centre Sheraton Montreal
  • Lloyd A. Fry Foundation
  • Longo’s
  • Love Quotes
  • Manitoba Public Insurance
  • Maxim Truck & Trailer
  • Michael Barrack
  • Mount Royal University
  • Qualico
  • Quiznos
  • Rexall Speakers’ Spotlight
  • Rob Geremia and Bonnie Kowaliuk
  • Screpnechuck Family
  • Sheraton Cavalier Saskatoon
  • Sheraton Four Points
  • Sheraton Toronto Metro Market
  • Sheraton Vancouver Wall Centre
  • Sylvan Learning Centre
  • Tannis 21 Foundation
  • The Great-West Life Assurance Company
  • The James Hotel
  • Think Human First
  • Vancouver Board of Trade
  • Virgil Bretz
  • Whistler Water Winnipeg Foundation
  • XelvaGEN
  • Youthink