We simply cannot believe how the world has embraced Redefine Possible. Especially after such modest beginnings. We were able to roll out the campaign last year with the support of a talented and resourceful network of incredible people. We hoped to raise money and draw attention (from anywhere we could) to our cause - to help provide clean water projects for East Africans suffering from the effects of the worst drought in the region in 60 years.
Of course, we had friends and family supporting us (parents can, in fact, learn to use Twitter if it means following their children up a mountain) but our hope was to inspire a global audience.
We knew what we were doing was big, but had no idea how big. We could never have imagined that the eyes of the world would follow us so intently on our journey. But they did.
A few days ago we were able to reach the top, urged on by our believers. And now so many more have joined their ranks!
We are truly thrilled, overwhelmed and humbled by the worldwide interest in our accomplishment, not only from media headquartered in our home base of Toronto (special thanks to CTV, Global TV The Morning Show and CHUM, for taking an interest from even before I began the climb), but throughout the U.S. and the U.K. - from CBS News online, to the esteemed Telegraph. Even People.com (usually the domain of celebrities) gave us some coverage. And of course, how can I forget my experience with the BBC.
It's safe to say the exposure Redefine Possible has received around the globe, through social and mass media, is miraculous! From raising hundreds of thousands of dollars, to receiving countless Tweets and Facebook messages from all over the world--Portugal, Croatia, Australia, Spain, Germany, Kenya, Tanzania and India, to name some. Support has come from people we've never met, who live in places we've never been. They followed us during our climb, got the message, and offered kind words and donations.
Turns out it wasn't just our moms reading the daily climb blog.
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